1. Our Commitment
Only Farmers Limited is committed to ensuring that the Only Farmers website (onlyfarmers.co.uk) and mobile application ("Platform") are accessible to as many people as possible, including those with visual, hearing, motor, or cognitive impairments.
We aim to comply with the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA, as published by the World Wide Web Consortium (W3C). These guidelines explain how to make digital content more accessible to people with disabilities and are widely recognised as the international standard for web accessibility.
Accessibility is an ongoing process. We are continually working to improve the experience for all users and welcome feedback on how we can do better.
2. Legal Framework
Under the Equality Act 2010, service providers have a duty to make reasonable adjustments to ensure that disabled people are not placed at a substantial disadvantage when accessing services. This duty applies to the Platform as a service provided to the public.
While the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 apply to public sector organisations and do not directly apply to Only Farmers as a private company, we voluntarily adopt the same standards as best practice.
The Online Safety Act 2023 also requires platforms to consider the needs of users with disabilities when designing safety features and content moderation processes.
3. What We Do to Be Accessible
We have taken the following steps to improve accessibility on the Platform:
- Semantic HTML and ARIA labels: We use semantic HTML elements and ARIA (Accessible Rich Internet Applications) attributes to ensure that screen readers can interpret the structure and content of the Platform correctly.
- Keyboard navigation: All core features of the Platform (including search, Booking, messaging, and account management) can be operated using a keyboard alone, without requiring a mouse or touch screen.
- Colour contrast: We design our interface to meet WCAG 2.2 Level AA contrast ratios (minimum 4.5:1 for normal text and 3:1 for large text), ensuring that text is legible against background colours.
- Text resizing: The Platform supports text resizing up to 200% without loss of content or functionality, as recommended by WCAG.
- Alternative text: We provide descriptive alternative text for all meaningful images on the Platform. Decorative images are marked so that screen readers skip them.
- Focus indicators: Interactive elements display visible focus indicators so that keyboard users can track their position on the page.
- Form labels and error messages: All form fields have associated labels. Error messages are presented in text (not colour alone) and are associated with the relevant field so that screen readers announce them.
- Mobile accessibility: Our mobile application is designed to work with platform-specific assistive technologies, including VoiceOver (iOS) and TalkBack (Android). Touch targets meet the minimum size recommended by WCAG (24×24 CSS pixels).
- Video and media: Where we publish video content, we aim to provide captions. Where we publish audio content, we aim to provide transcripts. We are working to ensure all existing media content meets this standard.
- Plain language: We write content in clear, plain language and avoid unnecessary jargon. Legal documents are structured with headings and numbered sections to aid navigation.
4. Known Limitations
We are aware that some areas of the Platform may not yet fully meet WCAG 2.2 Level AA. Known limitations include:
- Some older Listing content (including photographs and descriptions uploaded by Farmers) may not have alternative text or may have insufficient contrast. We are working with Farmers to improve this over time.
- Some third-party embedded content (including Stripe payment forms and map integrations) may have accessibility limitations that are outside our direct control. We work with our third-party providers to advocate for improved accessibility.
- Not all historic video content has captions. New video content is captioned as standard.
We maintain an internal accessibility backlog and prioritise fixes based on the severity of the barrier and the number of users affected.
5. Listing Accessibility Information
Under our Terms & Conditions and Nondiscrimination Policy, Farmers are required to clearly and honestly describe the accessibility provisions available at their property or experience. This includes (where relevant): wheelchair accessibility, step-free access, accessible parking, accessible toilets, hearing loops, visual aids, and any other reasonable adjustments.
We provide structured accessibility fields in the Listing creation form so that Farmers can describe their provisions in a consistent format. This information is displayed prominently on each Listing page so that Guests can assess suitability before booking.
If a Listing does not contain sufficient accessibility information, Guests are encouraged to message the Farmer directly through the Platform to ask about specific requirements.
6. Assistive Technology Compatibility
The Platform is designed to be compatible with the following assistive technologies:
- Screen readers: JAWS, NVDA, VoiceOver (macOS and iOS), TalkBack (Android).
- Voice recognition: Dragon NaturallySpeaking, Voice Control (macOS/iOS), Voice Access (Android).
- Screen magnifiers: ZoomText, built-in OS magnification tools.
- Alternative input devices: switch access, sip-and-puff devices, and other keyboard-emulating devices.
If you experience difficulty using the Platform with any assistive technology, please let us know so we can investigate and improve compatibility.
7. Feedback & Reporting Barriers
We welcome feedback on the accessibility of the Platform. If you encounter a barrier, have a suggestion, or need information in an alternative format, please contact us:
Email: hello@onlyfarmers.co.uk (include "Accessibility" in the subject line)
When reporting an accessibility issue, it is helpful (but not required) to include:
- A description of the issue and where on the Platform you encountered it.
- The device, browser, and assistive technology you were using.
- What you expected to happen and what actually happened.
We will acknowledge your report within 5 business days and aim to provide a substantive response (including an expected timeline for any fix) within 14 days.
8. Enforcement
If you are not satisfied with our response to an accessibility concern, you may contact the Equality Advisory Support Service (EASS) for further advice and support:
EASS: 0808 800 0082
Website: equalityadvisoryservice.com
You also have the right to take action under the Equality Act 2010 if you believe you have been discriminated against because of a disability.
9. Testing & Review
We conduct accessibility testing of the Platform on a regular basis. Our testing approach includes:
- Automated testing using tools such as axe, Lighthouse, and WAVE.
- Manual testing with screen readers and keyboard-only navigation.
- User testing with people who have disabilities, where possible.
- Review of new features and updates against WCAG 2.2 Level AA before release.
This Accessibility Statement is reviewed and updated at least annually, or sooner if there are significant changes to the Platform.
10. Contact
For accessibility queries, feedback, or requests for alternative formats:
Only Farmers Limited
Company No. 17058134 | 27 Mortimer Street, London, W1T 3BL
Email: hello@onlyfarmers.co.uk
Legal documents: onlyfarmers.co.uk/legal
© 2026 Only Farmers Limited. All rights reserved. Registered in England & Wales.