Only Farmers

Farmer Onboarding Agreement

Effective date: 27 August 2026 · Version 2.1

Commercial onboarding terms for Farmers listing on Only Farmers.

1. Parties & Scope

This Farmer Onboarding Agreement (“Agreement”) is entered into between Only Farmers Limited (Company No. 17058134), registered at 27 Mortimer Street, London, W1T 3BL (“Only Farmers”, “we”, “us”), and any business, or any individual acting for business purposes and not as a consumer, registering as a Farmer on the Platform (“Farmer”, “you”, “your”).

This Agreement governs the commercial relationship between Only Farmers and the Farmer, including the listing of experiences, stays, and events, the posting of Job Postings on the jobs board, and the listing of goods in your farm shop. It supplements the Only Farmers Terms & Conditions and applicable policies referred to therein, which are incorporated by reference. In the event of a conflict between this Agreement and the Terms & Conditions, this Agreement takes precedence to the extent of the inconsistency.

Application of this version. This version of the Agreement applies to Farmers who accept it on or after 27 August 2026. Farmers who accepted an earlier version remain on that version until they receive the notice required by this Agreement (including under Section 4.2), at which point this version or a successor will apply to them.

Capitalised terms used but not defined in this Agreement have the meanings given to them in Section 3 (Definitions) of the Terms & Conditions.

1.4 Only Farmers acts as the Farmer’s limited disclosed agent

Only Farmers acts only as the Farmer’s limited disclosed agent, for the purposes of: (a) marketing and displaying the Farmer’s Listings to Guests; (b) concluding Bookings with Guests in the Farmer’s name and on the Farmer’s behalf; and (c) collecting payment from Guests on the Farmer’s behalf, and accounting to the Farmer for it, in accordance with Section 4. Payment services are provided by Stripe (Section 3.4).

The Farmer is the supplier of every stay, experience, event, or other service described in a Listing, and contracts directly with the Guest in respect of it. Only Farmers is not the supplier of the Farmer’s Listings for VAT purposes.

Only Farmers does not buy, resell, or take title to any Listing, does not set Listing prices, and does not acquire any interest in the Farmer’s goods or services. Only Farmers’ own supply is the provision of the Platform and related services, for which the Farmer Fee and the Service Fee are payable.

Only Farmers discloses the Farmer as the supplier to Guests at the point of booking and on every booking confirmation and receipt.

2. Farmer Eligibility

In addition to the general eligibility criteria set out in Section 4 of the Terms & Conditions (which apply to all users of the Platform), to register as a Farmer you must:

3. Onboarding Process

Before any Listing goes live, you must complete the following onboarding steps:

3.1 Account Registration

Complete the Farmer registration form, providing: your legal name (or business name), trading address, email address, telephone number, (where applicable) your Companies House registration number, and your VAT registration status — including your VAT registration number if you are VAT registered.

You must notify Only Farmers promptly if your VAT registration status changes, including if you become registered or cease to be registered. Only Farmers relies on this information for Guest receipts.

3.2 Identity Verification

Only Farmers may verify your identity using a third-party verification service. This may include photo ID matching or other checks. You consent to this verification as a condition of registration.

3.3 Compliance Documentation

Farmers must maintain valid licences, certifications, insurance and documentation as appropriate for the activity. You may be required to provide the following documents (where applicable to your Listing type) before your first Listing is approved:

Only Farmers reserves the right to request additional documentation at any time. Listings will not be approved until all required documentation has been received and verified.

3.4 Stripe’s Payment Services

As set out in Section 8.1 of our Terms and Conditions, by accepting the Terms and Conditions you agree to be bound by the Stripe Services Agreement (defined therein) to receive Payment Services (defined therein) from Stripe in relation to payouts. As explained in Section 8.1, to receive the Payment Services, you agree to provide us and Stripe with accurate and complete information about you on request (including personal identification information and any supporting documents to allow us and Stripe to carry out all necessary due diligence measures to determine your eligibility to use the Payment Services), and you authorise us to share any such information, including any transaction information related to your use of the Payment Services, with Stripe. This includes providing your bank account details and any information required by Stripe for identity verification and anti-money laundering (AML) compliance.

3.5 Listing Takedown

Only Farmers does not review or approve Listings prior to publication. However, we reserve the right to remove or suspend any Listing at any time if we identify or become aware that it does not meet our quality standards, is incomplete or misleading, does not comply with the Terms & Conditions, or where we become aware that any required compliance documentation has not been provided. We will provide a reason for any rejection.

4. Fees & Payment Terms

4.1 Pricing Model

Only Farmers operates a combined Farmer Fee and Guest Service Fee model, as further explained below:

4.2 Fee Schedule

Fee Rate
Farmer Fee (charged to Farmer) — experiences, stays, events and courses 7.1% of Listing price, plus VAT where applicable, deducted from your payout
Farmer Fee (charged to Farmer) — private hire Graduated on the quote value, plus VAT where applicable, deducted from your payout: 7.1% on the first £1,000, 5% on the next £2,000, and 2% on any amount above £3,000
New farm owner commission-free allowance The Farmer Fee is waived on the first £300 of Listing price you take through the Platform. The allowance is one-time, applies per owner (pooled across every farm you own), and does not affect the Service Fee paid by the Guest.
Service Fee (charged to Guest) 2.5% of Listing price, primarily covering Stripe payment processing costs and platform operating costs
Payment processing costs (Stripe) Absorbed by Only Farmers from the Service Fee. Not charged to the Farmer.
Farmer cancellation administrative charge £25 / £50 / £100 (escalating per Cancellation & Refund Policy)
Marketplace Service Fee (charged to Buyer on product purchases) To be confirmed. May differ from the experience Service Fee rate. Will be communicated before the marketplace feature goes live.

Interim VAT treatment. From the effective date of this version until Only Farmers gives notice under this Section, Farmers continue to pay no more than 7.1% of the Listing price (or the graduated private-hire rates above), because Only Farmers absorbs any VAT due on the Farmer Fee within that amount. No Farmer will be charged VAT retrospectively in respect of the interim period.

Note: Existing Farmers will receive at least 30 days’ written notice before any change to the Farmer Fee or Service Fee rate, including before VAT begins to be charged in addition to the Farmer Fee.

4.3 Payouts

The deduction from each payout ordinarily comprises the Farmer Fee plus any VAT chargeable on it. During the interim period described in Section 4.2, any VAT due on the Farmer Fee is absorbed by Only Farmers and included within the existing deduction, so the total deducted does not increase.

Subject to the conditions below, Only Farmers schedules each payout for three calendar days after the relevant Booking has ended: after the experience, event or private hire ends; after checkout for a stay; or after the final session for a course. Once Only Farmers instructs Stripe to release the payout, the time it takes to appear depends on Stripe and the Farmer’s bank.

Payouts are made in Pounds Sterling (GBP) to the bank account linked to your Stripe Connected Account. The time it takes for funds to arrive after initiation depends on your bank and Stripe’s processing times.

Payouts may be withheld or delayed where there is a reasonable suspicion of fraud, an open dispute, a chargeback, a damage claim, or a material breach of this Agreement or the Terms & Conditions. We will notify Farmers promptly if a payout is withheld and will resolve the position as quickly as possible. The time it takes for funds to reach a Farmer’s account after the payout instruction depends on the Farmer’s bank and Stripe’s processing times, which are outside our control.

Without limiting Section 8.4 of the Terms & Conditions, where a Guest (or any parent, guardian or card-issuer acting on their behalf) is entitled to a refund in accordance with the Cancellation & Refund Policy because a Booking is void, voidable, or otherwise unenforceable on the basis that the Guest was under 18 at the time of the Booking, the Farmer shall refund the Guest. The Farmer’s refund obligation may be satisfied by: (a) authorising Only Farmers to instruct Stripe release the relevant Booking funds held by Stripe on the Farmer’s behalf back to the Guest; or (b) where no such funds are held by Stripe on the Farmer’s behalf, the funds held by Stripe on the Farmer’s behalf are insufficient to cover the refund in full, by direct payment of the refund (or the shortfall) to Stripe (for onward payment to the Guest) within 14 days of demand. If the Farmer fails to do so, Only Farmers may (but is not obliged to) refund the Guest on the Farmer’s behalf and recover the full amount of the refund (together with any associated chargeback fees, payment processing costs and reasonable administrative costs) from the Farmer by deduction from any pending or future payouts or, if no payouts are pending, by direct invoice payable within 14 days. This right of recovery is in addition to, and does not limit, the indemnity in Section 10.

4.4 Taxes

You are solely responsible for determining your tax obligations and for paying all taxes arising from income received through the Platform, including income tax, corporation tax, National Insurance contributions, and VAT (where applicable).

The Farmer is the supplier to the Guest of each stay, experience, event, or service, and is responsible for any VAT due on the Farmer’s own supplies. Where the Farmer is VAT registered, Listing prices are treated as inclusive of any VAT due on the Farmer’s supply, and the Farmer accounts for that VAT to HMRC in the Farmer’s own VAT return.

Only Farmers is responsible only for VAT on its own platform fees — the Farmer Fee and the Service Fee. A Farmer’s VAT registration status affects whether the Farmer can reclaim VAT charged on those fees; it does not affect whether Only Farmers is required to charge VAT on them.

Only Farmers will issue VAT invoices for its fees once its VAT registration number has been received.

Only Farmers does not provide tax advice. You should seek independent professional advice on your tax obligations.

Only Farmers is required to report Farmer income data to HMRC under the OECD DAC7 framework. By entering into this Agreement, you consent to Only Farmers collecting and sharing the following data with HMRC: your legal name, address, date of birth (or company registration number), tax identification number (where available), total consideration received through the Platform in each calendar year, and the number of Bookings and product sales completed. This reporting is a legal obligation and is not optional.

4.5 Security Deposits

You may set a refundable security deposit on eligible Listings (such as stays, camping, and private hire). The deposit amount is yours to set and is shown to the Guest before booking. Only Farmers holds and administers security deposits on your behalf; you do not collect, hold, or have direct access to deposit funds.

A security deposit is taken as an authorisation hold on the Guest’s payment method shortly before the experience or stay and is released automatically, without charge, within seven (7) days after the end date unless you submit a valid Damage Report. To claim against a deposit you must submit a Damage Report through the Platform, with supporting evidence, while the authorisation hold is still in place and in accordance with the Terms & Conditions. The Guest is notified and has at least 72 hours to dispute the claim. Where the Guest does not dispute it in that period, the amount you claimed is captured, up to the deposit amount. Where the Guest does dispute it, Only Farmers — not the Farmer — reviews the claim and determines the amount properly payable, and may decline disproportionate, unsupported, or late claims; if no determination is reached before the hold expires, the hold is released and you receive nothing in respect of that claim. Any captured amount is paid to you net of applicable fees and is subject to the same payout, withholding, dispute, and chargeback rules as other Booking proceeds.

The security deposit is a damage-protection mechanism only. It is not part of the Listing price and must not be used as a substitute for the Listing price, a cleaning fee, or any other charge.

5. Farmer Representations & Warranties

By entering into this Agreement and in respect of each of your Listings, you represent and warrant that:

6. Listing Standards

In addition to the requirements in Section 5 of the Terms & Conditions, all Listings must comply with the following.

6.1 Content Standards

All Listings must:

6.2 Listing Accuracy & Updates

You must keep your Listings accurate and up to date at all times, including availability calendars, pricing, and any changes to the experience or premises. If the experience changes materially from the description in the Listing, you must update the Listing before accepting further Bookings. You may only change or cancel confirmed Bookings due to an event covered by the Major Disruptive Events Policy and any such change or cancellation must be made in accordance with the Cancellation & Refund Policy and the Major Disruptive Events Policy.

If a Farmer cancels a confirmed Booking, fails to fulfil a Booking, does not attend or make the Listing available for the Booking, or makes a material Farmer-initiated change that results in the Guest receiving a full refund, the Guest will receive a full refund of all amounts paid in respect of that Booking, including the Service Fee and any Tip. Only Farmers will not retain the Farmer Fee for that Booking in those circumstances. Only Farmers may recover any resulting refund, chargeback, Service Fee, Tip, operational cost, or other amount from the Farmer by instructing Stripe to deduct it from pending or future payouts or otherwise recovering it under the Terms & Conditions and this Agreement. Where a full refund is due because of a Major Disruptive Event or another no-fault event outside both Only Farmers’ and the Farmer’s reasonable control, Only Farmers may absorb the Service Fee on a no-fault basis and will not treat the Farmer as responsible for that Service Fee solely because the Booking could not proceed.

6.3 Prohibited Listings

In addition to the prohibitions in Section 5.4 of the Terms & Conditions, you must not list:

7. Ranking & Visibility

7.1 Ranking Factors

Listing position in search results and in sections such as “Coming Up Near You” is determined by the following factors, listed in order of relative importance:

8. Ongoing Obligations

For the duration of this Agreement, you must:

9. Intellectual Property

9.1 Your Content

You retain ownership of all Content you submit to the Platform (including Listing descriptions, photographs, and videos). By submitting Content, you grant Only Farmers a non-exclusive, royalty-free, worldwide licence to use, display, reproduce, adapt, and distribute that content for the purpose of operating, marketing, and promoting the Platform. This licence continues for the duration of the Listing and ends when you delete the Content or close your account, subject to any Content already distributed or cached.

You represent and warrant that you own or have the right to use all content you submit, and that your Content does not infringe the rights (including intellectual property rights) of any third party.

9.2 Only Farmers’ IP

All intellectual property in the Platform (including the Only Farmers name, logo, branding, software, and design) is owned by or licensed to Only Farmers Limited. You may not use Only Farmers’ intellectual property except as expressly permitted by this Agreement or with our prior written consent. You may use the Only Farmers name and logo in your own marketing materials solely to indicate that your experience is listed on the Platform, provided you do not alter the logo or use it in a way that suggests endorsement or partnership beyond the marketplace relationship.

10. Indemnity

You agree to indemnify and hold harmless Only Farmers and its officers, directors, employees, and agents in accordance with Section 5.17 of the Terms & Conditions.

11. Suspension & Restriction

In addition to Section 14 of the Terms & Conditions, Only Farmers may suspend, restrict, or remove any Listing, or suspend your account, where we reasonably believe that:

Where we suspend or restrict a Listing or account, we will notify you by email with the reason for the action taken, except where disclosure would compromise a law enforcement investigation or endanger the safety of any person.

Users may appeal a suspension or termination decision by contacting hello@onlyfarmers.co.uk within 30 days of receiving notice. Appeals will be reviewed by a member of the Only Farmers team who was not involved in the original decision. Only Farmers will communicate the outcome of the appeal within 14 days of receipt. The decision on appeal is final.

Suspension does not affect your obligation to fulfil any Bookings already confirmed before the suspension date, unless Only Farmers determines that doing so would be unsafe.

12. Termination

12.1 Termination by the Farmer

You may terminate this Agreement at any time by closing your Farmer account through the Platform or by contacting hello@onlyfarmers.co.uk. You must honour all confirmed Bookings before termination takes effect. If you have confirmed Bookings that have not yet taken place, your account will remain active until those Bookings are completed or cancelled in accordance with the Cancellation & Refund Policy.

12.2 Termination by Only Farmers

Only Farmers may terminate this Agreement:

12.3 Consequences of Termination

On termination:

12.4 Appeal

You may appeal a termination decision in accordance with Section 14 of the Terms & Conditions.

13. Complaints & Internal Dispute Resolution

Only Farmers maintains an internal complaint-handling system for Farmers. If you have a complaint about any aspect of the Platform, a decision taken by Only Farmers (including Listing rejection, suspension, or termination), or the application of any policy, you may submit a complaint to hello@onlyfarmers.co.uk.

We will acknowledge your complaint within 5 business days and aim to provide a substantive response within 30 days. Complaints will be handled by a member of the Only Farmers team with appropriate authority to resolve the issue.

If your complaint is not resolved to your satisfaction through our internal process, you may also refer the matter to a mediator. Only Farmers will identify one or more mediators with which it is willing to engage in its annual Transparency Report. You are not obliged to use those mediators and may propose an alternative.

14. Confidentiality

Each party agrees to keep confidential any non-public information received from the other party in connection with this Agreement (“Confidential Information”), including (without limitation) commercial terms, fee structures, internal policies not published at onlyfarmers.co.uk/legal, business strategies, and technical information about the Platform.

Confidential Information does not include information that is or becomes publicly available through no fault of the receiving party, was already known to the receiving party before disclosure, is independently developed by the receiving party, or is required to be disclosed by law, regulation, or court order.

This obligation survives termination of this Agreement for a period of 2 years.

15. Limitation of Liability

Only Farmers’ liability to you under or in connection with this Agreement is subject to the limitations set out in Section 9.2 of the Terms & Conditions, including the aggregate liability cap.

16. Changes to This Agreement

Only Farmers may update this Agreement in accordance with Section 17 of the Terms & Conditions.

17. Governing Law

This Agreement is governed by the laws of England and Wales. Disputes are subject to the exclusive jurisdiction of the courts of England and Wales.

18. General

18.1 Entire Agreement

This Agreement, together with the Terms & Conditions and all documents incorporated by reference, constitutes the entire agreement between Only Farmers and the Farmer in relation to the Farmer’s use of the Platform.

18.2 Severability

If any provision of this Agreement is found invalid or unenforceable, it will be deemed severed. The remaining provisions continue in full force.

18.3 No Employment, Partnership or General Agency

Nothing in this Agreement creates an employment relationship, joint venture, or partnership between Only Farmers and the Farmer. You are an independent business operating on the Platform, and you are solely responsible for your own tax, insurance, and regulatory obligations.

The only agency relationship between the parties is the limited disclosed agency described in Section 1.4. Nothing in this Agreement creates any wider agency, or authority for either party to bind the other.

18.4 Assignment

You may not assign your rights or obligations under this Agreement without Only Farmers’ prior written consent. Only Farmers may assign its rights in the event of a merger, acquisition, or sale of substantially all its assets, subject to the Terms & Conditions.

18.5 Notices

All notices under this Agreement must be given in accordance with Section 18 of the Terms & Conditions.

18.6 Third-Party Rights

This Agreement does not confer rights on any third party under the Contracts (Rights of Third Parties) Act 1999, except where expressly stated.

19. Contact

For questions about this Agreement or your Farmer account:

General & Farmer support: hello@onlyfarmers.co.uk

Safety & incidents: safety@onlyfarmers.co.uk

Privacy & data: privacy@onlyfarmers.co.uk

Legal documents: onlyfarmers.co.uk/legal