1. Introduction

This Reviews Policy governs all reviews submitted on the Only Farmers platform. It is incorporated by reference into the Only Farmers Terms & Conditions and reflects our obligations under the Digital Markets, Competition and Consumers Act 2024 (DMCCA).

Only Farmers is committed to maintaining an honest, transparent, and trustworthy review system. Reviews help Guests make informed decisions and help Farmers improve their offerings.

2. Who Can Leave a Review?

Only Guests who have completed a confirmed Booking may leave a review of a Listing. Only Farmers who have hosted a confirmed Booking may leave a review of a Guest.

Reviews cannot be submitted anonymously. Each review will display the reviewer's first name and profile photograph (if available).

Only Farmers takes reasonable steps to verify that every review published on the Platform is submitted by a user who has completed a genuine Booking. This is a requirement under the DMCCA, which prohibits the publication of fake or unverified reviews.

3. Timing

Reviews of experiences and stays must be submitted within 365 days of the experience or stay completion date. Once that window has closed it cannot be reopened.

Reviews are published when they are submitted. Retaliatory reviews, and any attempt to pressure a user into changing or withdrawing a review, are prohibited under Section 5 and the Acceptable Use Policy; report them and we will act on them.

4. Review Standards

All reviews must be:

Honest and accurate: Based on your genuine, firsthand experience. Do not exaggerate, fabricate, or misrepresent any aspect of the experience.
Relevant: Related to the specific Booking. Do not review matters unrelated to the experience (such as personal disputes, pricing complaints about the Service Fee or any Tip, or matters that occurred outside the Booking).
Respectful: Written in a civil tone. Constructive criticism is welcome; personal attacks, profanity, and abuse are not.
Non-discriminatory: Reviews must not target any person on the basis of a Protected Characteristic (as defined by the Equality Act 2010).
Non-commercial: Reviews must not contain advertising, spam, promotional links, or references to competing platforms.

5. Prohibited Conduct

The following conduct is strictly prohibited and may result in review removal, account suspension, or permanent termination:

Fake reviews: Submitting a review for a Booking that did not take place, or submitting a review on behalf of another person.
Incentivised reviews: Offering or accepting any payment, discount, gift, or other incentive in exchange for a review (positive or negative).
Coerced reviews: Pressuring, threatening, or intimidating a user into leaving, modifying, or removing a review.
Retaliatory reviews: Leaving a negative review of a Guest or Farmer in retaliation for a previous negative review, a cancellation, or a dispute.
Review manipulation: Any coordinated effort to inflate or deflate a Listing's rating, including the use of multiple accounts.

In accordance with the DMCCA, Only Farmers does not commission, purchase, or incentivise reviews. Any third party found to be offering such services in connection with the Platform will be reported.

6. Farmer Responses

Farmers may post a single, public response to a Guest review. Responses should be professional, factual, and constructive. Retaliatory, abusive, or misleading responses will be removed.

Farmer responses are subject to the same standards as reviews and must not contain discriminatory language, personal attacks, or confidential information about the Guest.

7. Review Removal

Only Farmers will remove reviews that violate this Policy. We will not remove a review simply because a Farmer disagrees with the Guest's opinion or rating.

To request review removal, contact hello@onlyfarmers.co.uk with: the review in question (or a link to it), the specific provision of this Policy you believe it violates, and any supporting evidence.

Only Farmers will review the request and aim to respond within 7 business days. If a review is removed, the submitting user will be notified with the reason for removal. The submitting user may appeal the removal decision within 14 days.

8. Contact

Review queries and removal requests: hello@onlyfarmers.co.uk